From Patient to CEO – Craig’s personal health journey with HRT led him to buy into a local clinic and eventually transform it into a national telemedicine provider.
Telemedicine as a Growth Catalyst – The COVID-19 pandemic and DEA waivers opened the door for prescribing hormones online, allowing Proactive to scale rapidly.
Proactive vs. Reactive Care – Instead of treating disease after it happens, HRT and functional medicine replenish natural hormones, helping people age stronger and healthier.
Craig Larsen is the co-founder of Proactive Health Care. After overcoming his own skepticism about hormone therapy, Craig became a passionate advocate for HRT’s role in improving health, longevity, and quality of life. His mission...