Optimizing Fee for Service with Medical Billing
Summary
Interview with Heather Signorelli, DO — The Art of Medicine with Dr. Andrew Wilner
Many thanks to Heather Signorelli, DO, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner. Heather is a practicing pathologist and owner of a successful medical billing company.
Heather’s passion for both medicine and business began early in life. Her father practiced obstetrics throughout his career, and her mother worked in hospital management. This upbringing gave Heather a unique perspective on the operational challenges physicians face.
At medical conferences, physicians struggling with billing and office workflow frequently asked Heather for guidance. This consistent demand inspired her to launch her own medical billing company with her husband five years ago.
Today, Heather supervises 70 employees and supports 200 physician practices in optimizing reimbursements and navigating the increasingly complex world of medical billing.
Why Medical Billing Is So Challenging Today
The growing number of carriers, plans, and regulations has made billing extremely time-consuming. The industry average reimbursement time is 40 days, though Heather’s team works to significantly reduce this.
Top 3 Ways Physicians Can Improve Collections
- Optimize front-end processes to prevent errors.
- Ensure accurate coding and complete documentation.
- Follow up promptly and consistently on denials.
- The rise of Concierge Practices and cash-based care models.
- The growing role of AI in streamlining workflows and lowering overhead.
- How micro-practices offer a lean, patient-centered alternative to traditional practices.
